Press

Welcome to our press room, the ideal place to find out everything you need to know and understand about our latest news. Press kits, visuals and key resources are gathered here to provide you with clear, inspiring and always up-to-date information.

Key tourism figures

The Hautes-Alpes, the the most unspoilt département in the AlpsThe Hautes-Alpes, the most unspoilt département in the Alps, has managed to strike a balance between preserving and promoting its exceptional natural assets. Upstairs, there’s no shortage of virtuous and sober initiatives.

Customer profiles

The clientele in the Southern Alps is increasingly younger (36% under 25), more international (30% foreign), more loyal (91% repeaters), and more involved than ever in outdoor activities (79% of holidaymakers), with a renewed and growing enthusiasm for activities such as mountaineering, climbing, white-water rafting and, of course, cycling.

The Hautes-Alpes is more aligned than ever with the expectations of new generations.

70%
of French
30%
foreigners
91%
of loyal customers
47%
under 35
F. Thibault

Press kit

Winter 2025-26

Press operations

C. Tempier – AD05

Workshops Southern Alps

Every year, the Hautes-Alpes region, along with its partners in the Southern Alps, meet the press to present highlights and new products at workshops held in autumn and spring in France and Europe.

P. Domeyne – AD05

Press conferences

Are you a journalist? Influencer? Would you like to discover and talk about the Hautes-Alpes? The Hautes-Alpes Development Agency can organize your visit. Contact us for more details.

Tools

Logos, typos, colors, etc. Find all the tools dedicated to communication in the Hautes-Alpes.

Your privileged contact

Nathalie Gilbert

Press officer
06 52 98 90 15
nathalie.gilbert@hautes-alpes.net

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