A step aside, three key ideas
The Hautes-Alpes’ approach stands in stark contrast to current norms, both in substance and form.
1.
Priority is given to current events, without sacrificing the comprehensive description necessary for discovering the Hautes-Alpes in all their diversity. Above all, the focus is on the story of a region seeking a balance between preserving and showcasing its exceptional natural environment—its greatest asset (see verbatim excerpt and spotlight below).
2.
An original cross-navigation system, a wide variety of scrolling effects and layouts, and a clean, polished aesthetic that accurately reflects the identity of the Hautes-Alpes.
An editorial approach driven by content that highlights local initiatives, delivered across all formats (podcasts, videos, photos, animations, illustrations, text, etc.), with the right tone and the same high standards.
3.
Priority is given to current events, without sacrificing the comprehensive description necessary for discovering the Hautes-Alpes in all their diversity. Above all, the focus is on the story of a region seeking a balance between preserving and showcasing its exceptional natural environment—its greatest asset (see verbatim excerpt and spotlight below).
One ambition
hautes-alpes.net was conceived and designed by the Hautes-Alpes Development Agency and the Hautes-Alpes-based company WebSenso.
To bring the site to life on a daily basis, we had to rethink the organization, tasks and processes within the Development Agency, based around a multi-skilled team and an editorial board (publication director, editors, photographer, videographer, graphic designer and webmaster).
The 2026 audience targets are ambitious. Thanks to an interface designed to optimize referencing on conventional search engines and artificial intelligence, interactions with Internet users are encouraged:
| 3 M | of visitors |
| 200,000 MEMBERS | on social networks |
| 1 M | newsletters sent per year |
A course (verbatim)
As director of the Hautes-Alpes Development Agency, this is a natural progression:
“We’re all saturated with information, but it’s not all the same. At a time when infox, clashes and other bashings are all the rage, this new website is an obvious choice.
Stories are powerful levers of emotion and mobilization. Ours is a partisan one: we want to give new strength to the words of enterprising Haut-Alpins, and give meaning to their initiatives, without overshadowing the challenges of a mountain territory undergoing metamorphosis, a plural territory in search of a balance between preservation and enhancement of exceptional nature, its greatest asset.”
Spotlight on the Hautes-Alpes
France’s highest department
Briançon (1,326 m) and Saint-Véran (2,042 m) are respectively
the highest town and the highest village in Europe, with Gap as its Prefecture.
The most unspoilt in the Alps
5,549 km2 surface area
One of the least populated
143,467 inhabitants, 25 inhabitants per km2
The 1stst organic department in France
40.4% of agricultural land
Provence’s water tower
One of Europe’s largest sources of renewable energy
Thanks to La Durance and the Serre-Ponçon hydroelectric dam
The world’s finest outdoor activity spots
Skiing, mountaineering, climbing, whitewater, hang-gliding, cycling, etc.
A four-season tourist destination
5 million tourists per year, 45% summer, 40% winter, 15% spring
and autumn
A diversified and growing economy
| A diversified economy | 18,007 VSEs and SMEs |
| A growing economy | + 50.3% increase in GDP in ten years |
| Almost full employment | 6.5% unemployment rate |
| Demographics on the rise | + 0.3% inhabitants per year |
| A mountain region undergoing a metamorphosis | The 2030 Olympics in sight |