A step aside, three key ideas
The Hautes-Alpes’ approach contrasts with current codes, both in terms of content and form.
1.
Priority given to news, without sacrificing the exhaustive description needed to discover the Hautes-Alpes in all its diversity. Above all, priority was given to the story of a region seeking to strike a balance between preserving and promoting its exceptional natural assets (see verbatim and focus below).
2.
Original cross-sectional navigation, a wide variety of scrolling and display options, and a clean, well-crafted aesthetic that accurately reflects the identity of the Hautes-Alpes.
An editorial line driven by content that promotes local dynamics, deployed in all formats (podcasts, videos, photos, animations, illustrations, texts, etc.), with the right tone and the same high standards.
3.
Priority given to news, without sacrificing the exhaustive description needed to discover the Hautes-Alpes in all its diversity. Above all, priority was given to the story of a region seeking to strike a balance between preserving and promoting its exceptional natural assets (see verbatim and focus below).
One ambition
hautes-alpes.net was conceived and designed by the Agence de Développement des Hautes-Alpes and the Haute-Alpes company Websenso.
To bring the site to life on a daily basis, we had to rethink the organization, tasks and processes within the Development Agency, based around a multi-skilled team and an editorial board (publication director, editors, photographer, videographer, graphic designer and webmaster).
The 2026 audience targets are ambitious. Thanks to an interface designed to optimize referencing on conventional search engines and artificial intelligence, interactions with Internet users are encouraged:
| 3 M | of visitors |
| 200,000 MEMBERS | on social networks |
| 1 M | newsletters sent per year |
A course (verbatim)
Director of the Hautes-Alpes Development Agency, this is a natural progression:
“We’re all saturated with information, but it’s not all the same. At a time when infox, clashes and other bashings are all the rage, this new website is an obvious choice.
Stories are powerful levers of emotion and mobilization. Ours is a partisan one: we want to give new strength to the words of enterprising Haut-Alpins, and give meaning to their initiatives, without overshadowing the challenges of a mountain territory undergoing metamorphosis, a plural territory in search of a balance between preservation and enhancement of exceptional nature, its greatest asset.”
Focus on Hautes-Alpes
France’s highest department
Briançon (1,326 m) and Saint-Véran (2,042 m) are respectively
the highest town and the highest village in Europe, with Gap as its Prefecture.
The most unspoilt in the Alps
5,549 km2 surface area
One of the least populated
143,467 inhabitants, 25 inhabitants per km2
The 1stst organic department in France
40.4% of agricultural land
Provence’s water tower
One of Europe’s largest sources of renewable energy
Thanks to La Durance and the Serre-Ponçon hydroelectric dam
The world’s finest outdoor activity spots
Skiing, mountaineering, climbing, whitewater, hang-gliding, cycling, etc.
A four-season tourist destination
5 million tourists per year, 45% summer, 40% winter, 15% spring
and autumn
A diversified and growing economy
| A diversified economy | 18,007 VSEs and SMEs |
| A growing economy | + 50.3% increase in GDP in ten years |
| Almost full employment | 6.5% unemployment rate |
| Demographics on the rise | + 0.3% inhabitants per year |
| A mountain region undergoing a metamorphosis | The 2030 Olympics in sight |
