{"id":108754,"date":"2025-11-20T17:19:01","date_gmt":"2025-11-20T16:19:01","guid":{"rendered":"https:\/\/www.hautes-alpes.net\/ppam\/"},"modified":"2026-01-13T16:59:09","modified_gmt":"2026-01-13T15:59:09","slug":"ppam","status":"publish","type":"page","link":"https:\/\/www.hautes-alpes.net\/nl\/economische-sectoren\/ppam\/","title":{"rendered":"PPAM"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull hero-banner-cover-float has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/www.hautes-alpes.net\/nl\/hautes-alpes\/\">Accueil<\/a><\/span>  <span><a href=\"https:\/\/www.hautes-alpes.net\/nl\/economische-sectoren\/\">Economische sectoren<\/a><\/span>  <span><a href=\"https:\/\/www.hautes-alpes.net\/nl\/economische-sectoren\/\">Economische sectoren<\/a><\/span>  <span class=\"breadcrumb_last\" aria-current=\"page\">PPAM<\/span><\/span><\/div>\n\n\n<h1 class=\"wp-block-ws-library-post-title\"><span class=\"text-highlight\">PPAM<\/span><\/h1>\n\n\n\n<p class=\"subtitle\">Een strategische troef<\/p>\n\n\n\n<p><strong>Geparfumeerde, aromatische en geneeskrachtige planten (PPAM)<\/strong> spelen een steeds belangrijkere rol in het agrarische en economische landschap van de Hautes-Alpes. Onder invloed van de klimaatverandering, die de kaarten in de landbouwproductie herschikt, vormen ze een kans om te diversifi\u00ebren en waarde te cre\u00ebren. In deze context verenigt het lokale netwerk <strong>V\u00e9g\u00e9t&#8217;Alpes<\/strong> landbouwers, plukkers, verwerkers en distributeurs rond \u00e9\u00e9n enkele ambitie: het <strong>structureren en ontwikkelen van een duurzame industrie<\/strong>.  <\/p>\n\n\n\n<div class=\"wp-block-ws-library-media-embed ws-media-embed\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/11\/7b3a0778-1-2000x1000.jpg\" alt=\"\" class=\"ws-media-embed__image\" style=\"aspect-ratio:2000\/1000\"><\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group alignfull step-by-step has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-ws-library-ws-columns alignwide has-2-columns are-vertically-aligned-center layout-5050\">\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<h2 class=\"wp-block-heading is-style-title-1\"><strong>Een<\/strong>hoogpotentieel <strong>gebied <br\/><\/strong><\/h2>\n\n\n\n<p>Vandaag de dag profiteert de PPAM-sector van een aantal troeven die specifiek zijn voor de regio: een rijke biodiversiteit, goed bewaarde bodems en reeds erkende agrarische expertise. Een recente evaluatie van de sector benadrukt <strong>het aanzienlijke ontwikkelingspotentieel voor<\/strong> Alpenplanten, bestemd voor de voedings-, cosmetica- en zelfs parfummarkten. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<div class=\"wp-block-ws-library-ws-image\"><div class=\"wrapper\"><div class=\"group-media\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/12\/thym-thujanol-baronnies-38-1240x800.jpg\" alt=\"\" class=\"single_image ws-image-115796\"><div class=\"credits\">P. Domeyne - AD05<\/div><\/div><p class=\"caption\"><\/p><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-columns alignwide has-2-columns are-vertically-aligned-center layout-5050\">\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<h2 class=\"wp-block-heading is-style-title-1\"><strong>V\u00e9g\u00e9t&#8217;Alpes<\/strong><br\/>een gemeenschappelijke routekaart<\/h2>\n\n\n\n<p>Om dit momentum te ondersteunen is een gezamenlijke routekaart opgesteld. Hierin staan de prioriteiten: <strong>verbetering van de kwaliteit en traceerbaarheid van de productie<\/strong>, <strong>meer lokale verwerking<\/strong>, <strong>verbetering van de marketing<\/strong>, <strong>consolidatie van de exportmogelijkheden<\/strong> en <strong>ondersteuning van onderzoek en ontwikkeling<\/strong>. Het doel is duidelijk: van de Hautes-Alpes een benchmarkregio maken voor de PAM-sector.  <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<div class=\"wp-block-ws-library-ws-image\"><div class=\"wrapper\"><div class=\"group-media\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/12\/2s2a5050-1240x800.jpg\" alt=\"\" class=\"single_image ws-image-115822\"><div class=\"credits\">P. Domeyne - AD05<\/div><\/div><p class=\"caption\"><\/p><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-columns alignwide has-2-columns are-vertically-aligned-center layout-5050\">\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<h2 class=\"wp-block-heading is-style-title-1\"><strong>Partners<br\/><\/strong><\/h2>\n\n\n\n<p>Het succes van de sector hangt af van de nauwe samenwerking tussen alle betrokken spelers. Lokale boeren en plukkers, verwerkingsbedrijven, onderzoeksinstellingen en lokale overheden zijn slechts enkele van de betrokken partners. Samen helpen ze om economische synergie\u00ebn te cre\u00ebren die de aantrekkingskracht van het departement vergroten. De vlaggenschipbedrijven zijn onder andere <strong>Acanthis Laboratoire, Karandja, La Plantivore, Gayral-Reynier en Altiflore<\/strong>.   <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<div class=\"wp-block-ws-library-ws-image\"><div class=\"wrapper\"><div class=\"group-media\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/12\/natexpo-2025-addet05-1240x800.jpg\" alt=\"\" class=\"single_image ws-image-91514\"><div class=\"credits\">AD 05<\/div><\/div><p class=\"caption\"><\/p><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-ws-library-ws-last-document\"><div class=\"card card-document ws-last-document\"><div class=\"group-media\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"682\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2026\/01\/capture-decran-2026-01-07-094804-480x682.png\" class=\"custom-preview size-480x700\" alt=\"\" srcset=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2026\/01\/capture-decran-2026-01-07-094804-480x682.png 480w, https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2026\/01\/capture-decran-2026-01-07-094804-211x300.png 211w, https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2026\/01\/capture-decran-2026-01-07-094804-720x1024.png 720w, https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2026\/01\/capture-decran-2026-01-07-094804-768x1092.png 768w, https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2026\/01\/capture-decran-2026-01-07-094804-450x640.png 450w, https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2026\/01\/capture-decran-2026-01-07-094804-436x620.png 436w, https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2026\/01\/capture-decran-2026-01-07-094804.png 902w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/div><div class=\"group-content\"><div class=\"field-title\"><h3>V\u00e9g\u00e9t&#8217;Alpes programma<\/h3><\/div><div class=\"group-details\"><div class=\"field-preview\"><div class=\"wp-block-button is-style-view\"><a href=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2026\/01\/document-cadre.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"wp-block-button__link wp-element-button\">Consulter<\/a><\/div><\/div><div class=\"field-download\"><div class=\"wp-block-button is-style-download\"><a href=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2026\/01\/document-cadre.pdf\" download target=\"_blank\" rel=\"noopener noreferrer\" class=\"wp-block-button__link wp-element-button\">Download<\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"wp-block-group block-stats is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-title-2\">De landbouw- en agrovoedingssector<br\/><strong>in cijfers<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-ws-library-percentage-items alignwide ws-percentage-items\"><div class=\"list-items ws-percentage-items__list\">\n<div class=\"wp-block-ws-library-percentage-item ws-percentage-item\" data-percentage=\"3\"><div class=\"group-circle\"><svg class=\"circle\" viewbox=\"0 0 120 120\"><defs><lineargradient id=\"gradient-item-b4b79d14-4a85-4624-9507-e7168f7e60e2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#3b82f6\"\/><stop offset=\"100%\" stop-color=\"#2563eb\"\/><\/lineargradient><\/defs><circle class=\"circle-bg\" cx=\"60\" cy=\"60\" r=\"54\"\/><circle class=\"circle-progress\" cx=\"60\" cy=\"60\" r=\"54\" style=\"stroke-dasharray:10.178759999999999 339.292\"\/><\/svg><div class=\"circle-text\"><span class=\"value\">3<\/span><span class=\"symbol\">%<\/span><\/div><\/div><div class=\"group-content\"><div class=\"field-text\">Aandeel in jaaromzet<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ws-library-percentage-item ws-percentage-item\" data-percentage=\"1\"><div class=\"group-circle\"><svg class=\"circle\" viewbox=\"0 0 120 120\"><defs><lineargradient id=\"gradient-item-c693677a-da9f-466b-a59b-377465b46ce4\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#3b82f6\"\/><stop offset=\"100%\" stop-color=\"#2563eb\"\/><\/lineargradient><\/defs><circle class=\"circle-bg\" cx=\"60\" cy=\"60\" r=\"54\"\/><circle class=\"circle-progress\" cx=\"60\" cy=\"60\" r=\"54\" style=\"stroke-dasharray:3.3929199999999997 339.292\"\/><\/svg><div class=\"circle-text\"><span class=\"value\">1<\/span><span class=\"symbol\">%<\/span><\/div><\/div><div class=\"group-content\"><div class=\"field-text\">Aandeel in BBP<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"field-source\"><\/p>\n<\/div>\n\n<div class=\"wp-block-group block-chiffres has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-table is-style-stats\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>JAARLIJKSE VERKOOP<\/strong><\/td><td>200 920 K\u20ac<\/td><\/tr><tr><td>OMZETGROEI IN 10 JAAR<\/td><td>+ 46 %<\/td><\/tr><tr><td><strong>BBP<\/strong><\/td><td>19 020 K\u20ac<\/td><\/tr><tr><td>VERANDERING IN BBP OVER 10 JAAR<\/td><td>+ 58 %<\/td><\/tr><tr><td><\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"field-source\">BBP = Bruto Binnenlands Product \/ Bron: INSEE<\/p>\n<\/div>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading is-style-title-1\"><strong>Zie ook<\/strong><\/h2>\n\n<div class=\"wp-block-group alignwide list-nodetails is-content-justification-center is-layout-flex wp-container-core-group-is-layout-94ea2d6b wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-ws-library-ws-image is-style-simple\"><div class=\"wrapper\"><div class=\"group-media\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/11\/rd-technologies-veynes-2024-patrick-domeyne-addet05-13-1240x800.jpg\" alt=\"\" class=\"single_image ws-image-76612\"><div class=\"credits\">P.Domeyne - AD05<\/div><\/div><p class=\"caption\"><\/p><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading is-style-title-2\"><em>industrietakken<\/em><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.hautes-alpes.net\/nl\/economische-sectoren\/csr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zie<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-ws-library-ws-image is-style-simple\"><div class=\"wrapper\"><div class=\"group-media\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/12\/cite-vauban-drone-serre-chevalier-briancon-7-1240x800.jpg\" alt=\"\" class=\"single_image ws-image-133118\"><div class=\"credits\">Toeristenbureau Serre Chevalier<\/div><\/div><p class=\"caption\"><\/p><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading is-style-title-2\"><em>CSR<\/em>Maatschappelijk <em>verantwoord<\/em>ondernemen<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.hautes-alpes.net\/nl\/economische-sectoren\/bergweiden-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zie<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-ws-library-ws-slider alignfull\"><div class=\"splide\" data-splide=\"{&quot;type&quot;:&quot;loop&quot;,&quot;start&quot;:0,&quot;autoWidth&quot;:1,&quot;drag&quot;:&quot;free&quot;,&quot;snap&quot;:true,&quot;pagination&quot;:false,&quot;gap&quot;:&quot;45px&quot;,&quot;trimSpace&quot;:&quot;move&quot;,&quot;arrows&quot;:false,&quot;breakpoints&quot;:{&quot;1200&quot;:{&quot;gap&quot;:&quot;15px&quot;}},&quot;classes&quot;:{}}\"><div class=\"splide__track\"><div class=\"splide__list\"><div class=\"splide__slide\"><a href=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/11\/7b3a9817-1-scaled.jpg\" data-glightbox=\"true\" class=\"lightbox-trigger\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/11\/7b3a9817-1-371x620.jpg\" alt=\"\"\/><\/a><\/div><div class=\"splide__slide\"><a href=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/11\/7b3a9539-scaled.jpg\" data-glightbox=\"true\" class=\"lightbox-trigger\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/11\/7b3a9539-413x620.jpg\" alt=\"\"\/><\/a><\/div><div class=\"splide__slide\"><a href=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/11\/7b3a4473-scaled.jpg\" data-glightbox=\"true\" class=\"lightbox-trigger\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/11\/7b3a4473-930x620.jpg\" alt=\"\"\/><\/a><\/div><div class=\"splide__slide\"><a href=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/11\/asteraceae-arnica-montana-5-1-scaled.jpg\" data-glightbox=\"true\" class=\"lightbox-trigger\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/11\/asteraceae-arnica-montana-5-1-933x620.jpg\" alt=\"\"\/><\/a><\/div><div class=\"splide__slide\"><a href=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/11\/7b3a9917-scaled.jpg\" data-glightbox=\"true\" class=\"lightbox-trigger\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/11\/7b3a9917-413x620.jpg\" alt=\"\"\/><\/a><\/div><\/div><\/div><\/div><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Heb je ondersteuning nodig?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Het departement Economie<br\/><strong>ondersteunt uw projecten<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Fabien Harel<\/h4>\n\n\n\n<p>Hoofd Economie<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><a href=\"mailto:fabien.harel@hautes-alpes.net\">fabien.harel@hautes-alpes.net<\/a><\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-ws-library-ws-image is-style-simple\"><div class=\"wrapper\"><div class=\"group-media\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2026\/01\/frise-vegetalpes.png\" alt=\"\" class=\"single_image ws-image-182745\"><div class=\"credits\"><\/div><\/div><p class=\"caption\"><\/p><\/div><\/div>\n\n<div class=\"wp-block-ws-library-ws-share\"><span class=\"share-subtitle\">Vond je deze pagina leuk?<\/span><span class=\"share-title\">Deel het!<\/span><button class=\"ws-share-button wp-element-button\">Deel deze pagina<\/button><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Een strategische troef Geparfumeerde, aromatische en geneeskrachtige planten (PPAM) spelen een steeds belangrijkere rol in het agrarische en economische landschap [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":108779,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"is_dark_mode":false,"footnotes":""},"page_label":[],"class_list":["post-108754","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PPAM - Hautes-Alpes<\/title>\n<meta name=\"description\" content=\"PPAM Een strategische troef Geparfumeerde, aromatische en geneeskrachtige planten (PPAM) spelen een steeds belangrijkere rol in het agrarische en\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hautes-alpes.net\/nl\/economische-sectoren\/ppam\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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