{"id":647326,"date":"2026-07-03T10:03:31","date_gmt":"2026-07-03T08:03:31","guid":{"rendered":"https:\/\/www.hautes-alpes.net\/departmental-tourism-development-plan-2026-2036\/"},"modified":"2026-07-03T11:22:01","modified_gmt":"2026-07-03T09:22:01","slug":"departmental-tourism-development-plan-2026-2036","status":"publish","type":"page","link":"https:\/\/www.hautes-alpes.net\/en\/the-development-agency\/departmental-tourism-development-plan-2026-2036\/","title":{"rendered":"Tourism Development Plan 2026\u20132036"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull hero-banner-cover-wide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/www.hautes-alpes.net\/en\/hautes-alpes\/\">Home<\/a><\/span>  <span><a href=\"https:\/\/www.hautes-alpes.net\/en\/the-development-agency\/\">The Development Agency<\/a><\/span>  <span><a href=\"https:\/\/www.hautes-alpes.net\/en\/the-development-agency\/\">The Development Agency<\/a><\/span>  <span class=\"breadcrumb_last\" aria-current=\"page\">Tourism Development Plan 2026\u20132036<\/span><\/span><\/div>\n\n\n<h1 class=\"wp-block-ws-library-post-title\"><strong>Tourism Development Plan 2026\u20132036<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-ws-library-media-embed ws-media-embed\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2026\/07\/lac-de-serre-poncon-ot-serre-poncon-1600x1000.jpg\" alt=\"\" class=\"ws-media-embed__image\" style=\"aspect-ratio:2000\/1000\"><\/div>\n\n\n\n<p class=\"subtitle wp-block-paragraph\">Another Way to Live in the World<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s world, tourism is being scrutinized more closely: its impact on natural environments, the sometimes difficult coexistence with local communities, the economic dependence it can create, and the pressure it places on the real estate market. Yet this reality is often more nuanced than it seems, particularly in a department like ours, where tourism employs one in three workers and accounts for 26% of GDP. <\/p>\n<\/div>\n\n<div class=\"wp-block-ws-library-ws-columns has-2-columns are-vertically-aligned-center layout-3565\">\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<div class=\"wp-block-ws-library-ws-image\"><div class=\"wrapper\"><div class=\"group-media\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2026\/07\/la-meije-alpes-photographies-427x640.jpg\" alt=\"\" class=\"single_image ws-image-644132\"><div class=\"credits\">Alpes Photographies<\/div><\/div><p class=\"caption\"><\/p><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<p class=\"wp-block-paragraph\">On June 23, 2026, the Hautes-Alpes Departmental Council adopted a <strong>new Departmental Tourism Development Plan<\/strong>. This guiding document sets the course for the next ten years (2026\u20132036). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This initiative has generated strong engagement from stakeholders in the tourism sector: <strong>10,000 professionals and the 70 leaders of<\/strong> industry <strong>networks<\/strong> were consulted and participated in its development. The goal is to build on the current collective momentum (50.3% growth in the department\u2019s GDP between 2015 and 2025), while taking into account the major drivers of change\u2014climate change and the necessary ecological transition, societal changes and shifts in consumption patterns, and finally the <a href=\"https:\/\/www.hautes-alpes.net\/en\/iconic\/winter-games-2030\/\" type=\"page\" id=\"78526\">2030 Alps Winter Olympic and Paralympic Games<\/a>, which will take place in less than four years, partly in the Hautes-Alpes. <\/p>\n<\/div><\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading is-style-title-1\"><strong>The chart <\/strong><br\/><strong>2026\u20132036<\/strong><\/h2>\n<div class=\"wp-block-ws-library-ws-last-document\"><div class=\"card card-document ws-last-document\"><div class=\"group-media\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"681\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2026\/07\/addet-schema-2026-2036-web-planche-260619-pdf-480x681.jpg\" class=\"pdf-preview size-480x700\" alt=\"\" \/><\/div><div class=\"group-content\"><div class=\"field-title\"><h3>The Booklet<\/h3><\/div><div class=\"group-details\"><div class=\"field-preview\"><div class=\"wp-block-button is-style-view\"><a href=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2026\/07\/addet-schema-2026-2036-web-planche-260619.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"wp-block-button__link wp-element-button\">Consult<\/a><\/div><\/div><div class=\"field-download\"><div class=\"wp-block-button is-style-download\"><a href=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2026\/07\/addet-schema-2026-2036-web-planche-260619.pdf\" download target=\"_blank\" rel=\"noopener noreferrer\" class=\"wp-block-button__link wp-element-button\">Download<\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"wp-block-ws-library-ws-animated-quote\"><blockquote class=\"quote-container quote-align-undefined\"><div class=\"group-media\"><div class=\"field-image\"><img decoding=\"async\" class=\"quote-avatar ws-image-78557\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/11\/trombi-yvan-2025-patrick-domeyne-addet05-1-scaled-e1764083359888-400x400.jpg\" data-full-url=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/11\/trombi-yvan-2025-patrick-domeyne-addet05-1-scaled-e1764083359888.jpg\" alt=\"\"><\/div><\/div><footer><cite class=\"quote-subcontent\"><strong>Yvan Chaix<\/strong><\/cite><\/footer><p class=\"quote-content\">&#8220;Our goal: to ensure the growth of high-alpine tourism while protecting our exceptional natural environment and our guests\u2014in both senses of the word: those who are welcomed, as well as those who welcome them.&#8221;<\/p><\/blockquote><\/div>\n\n<h2 class=\"wp-block-heading is-style-title-1\"><strong>4 Guiding Principles<\/strong><\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Maintain a balance between preserving and promoting this exceptional natural environment;<\/li>\n\n\n\n<li>Ensure collective momentum and the support of local communities;<\/li>\n\n\n\n<li>Ensure the long-term sustainability of the destination&#8217;s assets and strengthen them;<\/li>\n\n\n\n<li>Create shared value for the entire Hautes-Alpes region.<\/li>\n<\/ul>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading is-style-title-1\"><strong>7 priority areas of action<\/strong><\/h2>\n\n<div class=\"wp-block-group alignfull step-by-step has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-ws-library-ws-columns alignwide has-2-columns are-vertically-aligned-center layout-5050\">\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Access and Mobility<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Improving access to the Hautes-Alpes, decarbonizing transportation, and promoting intermodal travel\u2014for both tourism and daily commutes.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<div class=\"wp-block-ws-library-ws-image\"><div class=\"wrapper\"><div class=\"group-media\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/11\/etape-2-1240x800.jpg\" alt=\"\" class=\"single_image ws-image-78110\"><div class=\"credits\">C. Tempier &#8211; AD05<\/div><\/div><p class=\"caption\"><\/p><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-columns alignwide has-2-columns are-vertically-aligned-center layout-5050\">\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Housing and Buildings<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Support efforts to improve the supply of tourist accommodations, while implementing a policy that promotes residential housing.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<div class=\"wp-block-ws-library-ws-image\"><div class=\"wrapper\"><div class=\"group-media\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/11\/ot-vars-remi-morel-1240x800.jpg\" alt=\"Sky view of the vars resort\" class=\"single_image ws-image-54973\"><div class=\"credits\">R. Morel<\/div><\/div><p class=\"caption\"><\/p><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-columns alignwide has-2-columns are-vertically-aligned-center layout-5050\">\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Major Sites and Facilities<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Continue to develop and adapt recreational sites and facilities to climate change and shifts in usage patterns.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<div class=\"wp-block-ws-library-ws-image\"><div class=\"wrapper\"><div class=\"group-media\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2026\/07\/kayak-sur-le-guil-32-1240x800.jpg\" alt=\"\" class=\"single_image ws-image-644148\"><div class=\"credits\">T. Blais<\/div><\/div><p class=\"caption\"><\/p><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-columns alignwide has-2-columns are-vertically-aligned-center layout-5050\">\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Sports, Culture, and Local Heritage<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Develop departmental policies that promote sports, culture, and agriculture as drivers of tourism development.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<div class=\"wp-block-ws-library-ws-image\"><div class=\"wrapper\"><div class=\"group-media\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/11\/esf-scaled-e1764331667226-1240x800.jpg\" alt=\"\" class=\"single_image ws-image-85649\"><div class=\"credits\">ESF<\/div><\/div><p class=\"caption\"><\/p><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-columns alignwide has-2-columns are-vertically-aligned-center layout-5050\">\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<h3 class=\"wp-block-heading\"><strong>2030 Olympic Games and Major Events<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Make the Games a success and leverage major events to develop and promote the industries that define the destination\u2019s identity and appeal.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<div class=\"wp-block-ws-library-ws-image\"><div class=\"wrapper\"><div class=\"group-media\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2026\/07\/pointhaut-remimorel-2025-080625154004-office-de-tourisme-de-serre-poncon-2-1-1240x800.jpg\" alt=\"\" class=\"single_image ws-image-644149\"><div class=\"credits\">OT Serre-Pon\u00e7on<\/div><\/div><p class=\"caption\"><\/p><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-columns alignwide has-2-columns are-vertically-aligned-center layout-5050\">\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Marketing<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To showcase the Hautes-Alpes and the Southern Alps by promoting the diversity of the region, its attractions, and its seasons, while continuing to improve quality.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<div class=\"wp-block-ws-library-ws-image\"><div class=\"wrapper\"><div class=\"group-media\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/11\/mel-biographie-ceuse-hd-jannovakphotography-2-1-1240x800.jpg\" alt=\"\" class=\"single_image ws-image-59203\"><div class=\"credits\">J. Novak<\/div><\/div><p class=\"caption\"><\/p><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-columns alignwide has-2-columns are-vertically-aligned-center layout-5050\">\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<h3 class=\"wp-block-heading\"><strong>Governance<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Foster a sense of community and engage local residents.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<div class=\"wp-block-ws-library-ws-image\"><div class=\"wrapper\"><div class=\"group-media\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2026\/07\/7b3a5554-1240x800.jpg\" alt=\"\" class=\"single_image ws-image-644151\"><div class=\"credits\">P. Domeyne &#8211; AD05<\/div><\/div><p class=\"caption\"><\/p><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">Thanks to the catalytic effect of <a href=\"https:\/\/www.hautes-alpes.net\/en\/iconic\/winter-games-2030\/\" type=\"page\" id=\"78526\">the Alpes 2030 Winter Olympic and Paralympic Games<\/a>, the Hautes-Alpes department is receiving unprecedented financial resources: a budget of 1.665 billion euros will be allocated between 2026 and 2036 to the various public policies encompassed by this departmental tourism development plan.<\/p>\n\n<p class=\"wp-block-paragraph\">A set<strong>of growth objectives<\/strong> (a 10% increase in value creation over 10 years through better distribution of visitor numbers), <strong>sustainability<\/strong> (60% of offerings available for at least seven months of the year), and <strong>acceptance<\/strong> (80% of Hautes-Alpes residents believing that tourism has a positive impact on the region) has also been set by the local government.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The Hautes-Alpes have everything it takes to rise to this challenge. Everything needed to promote a form of tourism with a strong human dimension\u2014a form of tourism that preserves before it consumes, that connects valleys rather than pitting them against one another, that creates value for the regions and for those who live there, and that brings people together. A form of tourism that is beneficial and deeply rooted in the Hautes-Alpes.   <\/strong><\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-ws-library-ws-share\"><span class=\"share-subtitle\">Did you like this page?<\/span><span class=\"share-title\">Share it!<\/span><button class=\"ws-share-button wp-element-button\">Share this page<\/button><\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Another Way to Live in the World In today\u2019s world, tourism is being scrutinized more closely: its impact on natural [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":106552,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"is_dark_mode":false,"footnotes":""},"page_label":[],"class_list":["post-647326","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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