{"id":107472,"date":"2025-12-09T14:40:57","date_gmt":"2025-12-09T13:40:57","guid":{"rendered":"https:\/\/www.hautes-alpes.net\/press-area\/"},"modified":"2026-03-25T16:09:13","modified_gmt":"2026-03-25T15:09:13","slug":"press-area","status":"publish","type":"page","link":"https:\/\/www.hautes-alpes.net\/en\/the-development-agency\/pro-area\/press-area\/","title":{"rendered":"Press"},"content":{"rendered":"\n
Home<\/a><\/span> Pro area<\/a><\/span> The Development Agency<\/a><\/span> Pro area<\/a><\/span> Press<\/span><\/span><\/div>\n\n\n

Press<\/h1>\n\n\n\n

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Welcome to our press room<\/strong>, the ideal place to find out everything you need to know and understand about our latest news. Press kits, visuals and key resources are gathered here to provide you with clear, inspiring and always up-to-date information. <\/p>\n<\/div>\n\n

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Key tourism <\/strong> figures <\/h2>\n\n

The Hautes-Alpes, the the most unspoilt d\u00e9partement in the Alps<\/a><\/strong>The Hautes-Alpes, the most unspoilt d\u00e9partement in the Alps, has managed to strike a balance between preserving and promoting its exceptional natural assets. Upstairs, there’s no shortage of virtuous and sober initiatives<\/strong>.<\/p>\n\n

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Customer<\/strong> profiles<\/h2>\n\n

The clientele in the Southern Alps is increasingly younger<\/strong> (36% under 25), more international<\/strong> (30% foreign), more loyal (91% repeaters), and more involved than ever in outdoor activities<\/a><\/strong> (79% of holidaymakers), with a renewed and growing enthusiasm for activities such as mountaineering, climbing, white-water rafting and, of course, cycling.<\/p>\n\n

The Hautes-Alpes is more aligned than ever with the expectations of new generations<\/strong>.<\/p>\n\n

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70<\/span>%<\/span><\/div><\/div>
of French<\/div><\/div><\/div>\n\n\n\n
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30<\/span>%<\/span><\/div><\/div>
foreigners<\/div><\/div><\/div>\n\n\n\n
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91<\/span>%<\/span><\/div><\/div>
of loyal customers<\/div><\/div><\/div>\n\n\n\n
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47<\/span>%<\/span><\/div><\/div>
under 35<\/div><\/div><\/div>\n<\/div><\/div>\n\n
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F. Thibault<\/div><\/div>

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Alpes Photographies<\/div><\/div>

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Press<\/strong> kit<\/h2>\n
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Summer 2026 press kit<\/h3><\/div>
Consult<\/a><\/div><\/div>
Download<\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n
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Press<\/strong> operations<\/h2>\n\n
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C. Tempier – AD05<\/div><\/div>

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Workshops <\/strong>Southern Alps<\/h3>\n\n\n\n

Every year, the Hautes-Alpes region, along with its partners in the Southern Alps, meet the press to present highlights and new products at workshops held in autumn and spring in France and Europe.<\/p>\n<\/div>\n\n\n\n

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P. Domeyne – AD05<\/div><\/div>

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Press conferences <\/strong><\/h3>\n\n\n\n

Are you a journalist? Influencer? Would you like to discover and talk about the Hautes-Alpes? The Hautes-Alpes Development Agency can organize your visit. Contact us for more details. <\/p>\n<\/div>\n\n\n\n

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Tools<\/strong><\/h3>\n\n\n\n

Logos, typos, colors, etc. Find all the tools dedicated to communication in the Hautes-Alpes.<\/p>\n\n\n\n

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Communication kit<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Your privileged<\/strong> contact<\/h2>\n\n
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