{"id":106868,"date":"2025-12-05T09:08:29","date_gmt":"2025-12-05T08:08:29","guid":{"rendered":"https:\/\/www.hautes-alpes.net\/communication\/"},"modified":"2026-01-08T16:23:28","modified_gmt":"2026-01-08T15:23:28","slug":"communication","status":"publish","type":"page","link":"https:\/\/www.hautes-alpes.net\/en\/the-development-agency\/pro-area\/communication\/","title":{"rendered":"Communication kit"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull hero-banner-simple has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/www.hautes-alpes.net\/en\/hautes-alpes\/\">Home<\/a><\/span>  <span><a href=\"https:\/\/www.hautes-alpes.net\/en\/the-development-agency\/pro-area\/\">Pro area<\/a><\/span>  <span><a href=\"https:\/\/www.hautes-alpes.net\/en\/the-development-agency\/\">The Development Agency<\/a><\/span>  <span><a href=\"https:\/\/www.hautes-alpes.net\/en\/the-development-agency\/pro-area\/\">Pro area<\/a><\/span>  <span class=\"breadcrumb_last\" aria-current=\"page\">Communication kit<\/span><\/span><\/div>\n\n\n<h1 class=\"wp-block-ws-library-post-title\">Communication kit<\/h1>\n\n\n\n<p class=\"subtitle\"><\/p>\n\n\n\n<p>Here you&#8217;ll find all the graphic elements you need to create the resonance that will make the Hautes-Alpes and Alpes du Sud brands grow.<\/p>\n<\/div>\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Simply obvious<\/strong> positioning<\/h2>\n\n<p>&#8220;<strong>Nothing is more beautiful than simple things&#8221;<\/strong>. The Southern Alps and the Hautes-Alpes naturally offer such a sumptuous and rich environment, that they have the strength to invite and amaze all year round. <\/p>\n\n<p>In 2017, a new dynamic initiated by the Region and the Comit\u00e9 R\u00e9gional du Tourisme Provence-Alpes-C\u00f4te d&#8217;Azur was put in place to promote the Southern Alps massif (Alpes de Haute-Provence, Hautes-Alpes and Alpes-Maritimes), through an authentic and differentiating positioning strategy, based on <strong>an iconic name<\/strong> and <strong>a strong imaginary<\/strong>, that of the <strong>Alps<\/strong>, but also on <strong>a powerful DNA<\/strong>, capitalized on through the brand signature: <strong>Purealpes<\/strong>.<\/p>\n\n<div class=\"wp-block-ws-library-ws-image is-style-simple\"><div class=\"wrapper\"><div class=\"group-media\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/12\/positionnement.png\" alt=\"\" class=\"single_image ws-image-118464\"><div class=\"credits\"><\/div><\/div><p class=\"caption\"><\/p><\/div><\/div>\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Communication<\/strong> elements<\/h2>\n\n<p>For all your communication needs, download logos and fonts here, free to use.<\/p>\n\n<div class=\"wp-block-ws-library-ws-columns has-2-columns are-vertically-aligned-no-align layout-5050\">\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<h4 class=\"wp-block-heading is-style-title-1\">\u25ba <strong>Hautes-Alpes<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-ws-library-ws-documents\">\n<div class=\"wp-block-ws-library-ws-document\"><a href=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/12\/logo-agence-de-developpement-des-hautes-alpes.zip\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"link-document\">Logos Agence de D\u00e9veloppement des Hautes-Alpes<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-documents\">\n<div class=\"wp-block-ws-library-ws-document\"><a href=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/12\/rutan.zip\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"link-document\">Font &#8211; Rutan<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-column\"><div class=\"wrapper\">\n<h4 class=\"wp-block-heading is-style-title-1\">\u25ba <strong>Southern Alps<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-ws-library-ws-documents\">\n<div class=\"wp-block-ws-library-ws-document\"><a href=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/12\/alpes-du-sud.zip\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"link-document\">Logos Alpes du Sud<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-documents\">\n<div class=\"wp-block-ws-library-ws-document\"><a href=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/12\/southern-french-alpes.zip\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"link-document\">Logos Southern French Alpes<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ws-library-ws-documents\">\n<div class=\"wp-block-ws-library-ws-document\"><a href=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/12\/rutan.zip\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"link-document\">Font &#8211; Rutan<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-ws-library-ws-image is-style-simple\"><div class=\"wrapper\"><div class=\"group-media\"><img decoding=\"async\" src=\"https:\/\/www.hautes-alpes.net\/wp-content\/uploads\/2025\/12\/lac-du-pontet-la-meije-alpesphotographies-1240x800.jpg\" alt=\"\" class=\"single_image ws-image-119479\"><div class=\"credits\">Alpes Photographies<\/div><\/div><p class=\"caption\"><\/p><\/div><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Need advice?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your<\/strong> privileged <strong>contact<\/strong> <\/h2>\n\n\n\n<p>For all questions and information about the graphic design of the Hautes-Alpes and Alpes du Sud brands :<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Laura Chardonnet<\/strong>, Communications Officer<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><a href=\"tel:+33692490935\">04 92 53 22 06<\/a><\/p>\n\n\n\n<p><a href=\"mailto:laura.chardonnet@hautes-alpes.net\">laura.chardonnet@hautes-alpes.net<\/a><\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-ws-library-ws-share\"><span class=\"share-subtitle\">Did you like this page?<\/span><span class=\"share-title\">Share it!<\/span><button class=\"ws-share-button wp-element-button\">Share this page<\/button><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Here you&#8217;ll find all the graphic elements you need to create the resonance that will make the Hautes-Alpes and Alpes [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":109088,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"is_dark_mode":false,"footnotes":""},"page_label":[],"class_list":["post-106868","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication kit - Hautes-Alpes<\/title>\n<meta name=\"description\" content=\"Communication kit Here you&#039;ll find all the graphic elements you need to create the resonance that will make the Hautes-Alpes and Alpes du Sud brands grow.\" 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